Visit our NEW LOCATION at 69 Flinders Ln. Melbourne CBD

Journal (10/345)

A New Era Begins – 69 Flinders Lane
Well here it is — our new store! We’ve spent a lot of time getting this right and we’ve had plenty of help from a host of talented people to get us over the line. As you can see, this was a huge undertaking, but none of this could have happened without the support of you — our customers. Since we opened doors in 2010 we’ve done everything in our ability to provide the best […]
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We're Up There – A Farewell to McKillop Street
What can you achieve in thirteen years? For one, it's enough time to go from pre-school to graduating high-school. It takes roughly as long to train to be a surgeon. For us, it's how long it took us to get to this very sentence you’re reading now. After growing up in sunny Queensland — cutting our teeth in the sneaker and streetwear scene — we decided to do something a little bit crazy. Just three […]
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Colour Theory – A Legacy of Grey
When it comes to brand building the most effective strategies involve more than just a name and a logo. Hermes has orange, John Deere green and who could mistake the "golden arches”. To create a lasting impact, claiming a colour as one’s own is a surefire way to become a cultural icon. The sportswear world is not devoid of these instances – adidas has Bluebird, Nike cycles through seasonal colours for product but their boxes […]
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Nike ACG Community Day
Time to get outside and enjoy some fresh air with our friends Nike ACG Community Australia for our next ‘Community Day’ on Saturday the 29th of April. We’ve teamed up for the community day to give away some commemorative Nike ACG tees and hoods that will be raffled off on the day. Everyone is welcome so please come on down for a different kind of adventure.[…]
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Pursuit of Perfection - The 35ᵗʰ Anniversary New Balance 576
Decades since first launching in 1988, the 576 — one of New Balance's most iconic silhouettes — returns for its 35th anniversary. […]
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Maleik on Mondays - Chapter 1
On a sunny Monday afternoon we find Maleik taking advantage of one of the last good afternoons before the cold chill of winter starts to bite...[…]
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In Conversation: Baro Sura & SilentJay
For our latest Journal entry we sat down with Baro Sura and producer SilentJay. Together they discussed family, inspiration, music and their upcoming album Lucy's...[…]
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Unbanned – Return of the Air Ship
Nike and Jordan Brand dig deep and pull out a real deep-cut from the archives to revive the Air Ship – the original "banned" shoe.[…]
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Too Big to Fail – The Air Max '86
For Nike fans around the world, March 26th holds a special place – signalling Air Max Day. This year Nike goes all-out with the return of a mythical shoe few people even knew existed.[…]
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