About Us

UP THERE began in 2010, tucked away on the first floor of McKillop Street, Melbourne — a name as literal as it was fitting. Born from a love of shoes, fashion, and a desire to make life more fun, we’ve evolved with purpose.

Now located downstairs at 69 Flinders Lane, we've curated a space which values craftsmanship, creativity, and community. From A.PRESSE to Viberg — and everything in-between — we travel the world to build one of our own.

Our journey has grown beyond retail. We collaborate with brands like New Balance, ASICS, Needles and Norse Projects. We've also supported our community and even brewed our own beer. If it brings joy, helps others, or sparks connection, we’re all-in.

Proudly independent, we champion quality, ethical design, and timelessness over trends. Many of the brands from 2010 are still part of our story, joined by new voices that share our ethos.

Rooted in Melbourne, a city known for its hidden gems and creative pulse, UP THERE lives in the laneways. It’s more than a store; it’s a lifestyle, lived well.