01.06.26 — News

It's Our Shout: adidas Melbourne

  

Melbourne is a lot of things—a sports city, a design city, a city with strong opinions about coffee. But ask anyone who actually lives here and they'll tell you the same thing: it's the food that defines it. 
 
We made the adidas Melbourne as a love letter to this city. It felt right that the way we'd celebrate it—and everyone who picked up a pair—would be through some of our favourite places to eat and drink across it.

→ Palace Coffee

Palace is the sort of coffee shop that understands its role in the rhythm of a city. Tucked into Melbourne's laneway network, it's where the day begins for a quietly loyal crowd—commuters, cyclists, professionals—who return not just for the coffee but for the particular feeling of the place itself. It's that infamous counter culture that Melbourne does better than anywhere else.

Opening Hours: Monday-Friday

7am-3pm

→ Hector's Deli

Hector's has been a fixture of Melbourne's food scene long enough to have earned the kind of loyalty that doesn't require explanation. The red branding, the staff caps, the toasties—it all adds up to something that feels genuinely local rather than designed to feel that way. These days the Kiosk on the corner of Elizabeth and Bourke strips things back to the sweet side of the menu—doughnuts glazed and spiced, served to the city.

Opening Hours: Monday-Sunday

8am-3pm

→ Hugo's Deli

Hugo's on Swan Street is a deli that earns its reputation one regular at a time. The foot traffic tells you everything—a steady mix of locals and people who've heard enough about it to make the trip. We've been friends of the house for a while, and for this one we've brought back a breakfast special built around an English muffin stacked with pork and fennel sausage, fried egg, American cheese, nduja butter and a finish of shichimi seasoning. The kind of thing that makes a strong case for getting out of bed.

Monday-Sunday

7am-2:30pm

*This deal is available until 10:30am*

→ Madeleine de Proust

Carlton's Madeleine de Proust has built a reputation that outpaces its years in operation—a place that people discover and immediately tell someone else about. We first collaborated with them on a madeleine for our Armor-Lux launch. For this one, we've worked together on a pistachio financier—buttercream inside, charcoal chocolate shell on top. Worth the trip. 

Wednesday-Sunday

9am-3:30pm

→ Boire

North Melbourne's Boire is the kind of restaurant that feels genuinely welcoming without making a performance of it, considered without being precious. Chef Nagesh Seethiah has built something that makes full use of the neighbourhood's character: wide footpaths, an unhurried pace, and a crowd that wants to be there. The menu moves with the time of day—rotating sandwiches at lunch, smaller snack-driven dishes in the evening built around a strong wine list. If you're in the all-black Melbourne, lunch gets you free fries and a cola with your sandwich. Come back at night and there's a taro fritter and a martini on us.

Monday: 12-6pm

Tuesday: 12-3pm/5-11:30pm

Wednesday: 12-3pm/5-11:30pm

Thursday: 12-3pm/5-12am

Friday: 12-3pm/5-12am

Saturday: 12-3pm/5-12am

Sunday: 12-6pm

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