FREE EXPRESS SHIPPING | ORDERS +$300

ADIDAS ADIZERO EVO SL ATR BY UT x UTA | LIVE NOW

CAN'T WAIT? | CLICK & COLLECT IN-STORE

FREE EXPRESS SHIPPING | ORDERS +$300

ADIDAS ADIZERO EVO SL ATR BY UT x UTA | LIVE NOW

CAN'T WAIT? | CLICK & COLLECT IN-STORE

FREE EXPRESS SHIPPING | ORDERS +$300

ADIDAS ADIZERO EVO SL ATR BY UT x UTA | LIVE NOW

CAN'T WAIT? | CLICK & COLLECT IN-STORE

Quiet Luxury

Understated menswear built on material and construction rather than logos. A.PRESSE, Margaret Howell, Norse Projects, Lemaire-adjacent tailoring and more. Shop online and in store at UP THERE in Melbourne, Australia.

A.PRESSE → Shop Now
Wool Flannel Jacket - Charcoal
$2,450 AUD
Norse Projects → Shop Now
Nordmarka Broken Twill Chino - Black
$480 AUD
Norse Projects → Shop Now
Nordmarka Broken Twill Chino - Dark Navy
$480 AUD
Norse Projects → Shop Now
Bykle Tech Merino Sock - Black
$50 AUD
Norse Projects → Shop Now
Anholt Merino Lambswool Polo - Black
$430 AUD
A.PRESSE → Shop Now
Vintage Silk Air Force Jacket - Sage
$3,920 AUD
A.PRESSE → Shop Now
Vintage Washed Silk Taffeta Coach Jacket - Sax
$3,260 AUD
A.PRESSE → Shop Now
Leather A-1 Flight Jacket - Black
$8,170 AUD
A.PRESSE → Shop Now
Mouton Car Club Snap Coat - Brown
$10,130 AUD
Norse Projects → Shop Now
Benn Cotton Linen Shorts - Dark Navy
$300 AUD
Norse Projects → Shop Now
Benn Cotton Linen Shorts - Clay
$300 AUD
Norse Projects → Shop Now
Standard Sweatshirt - Moss Green
Sold Out
Norse Projects → Shop Now
Standard Sweatshirt - Crocus Purple
Sold Out
Norse Projects → Shop Now
Standard Heavy Loose T-Shirt - Orion Blue
Sold Out
Norse Projects → Shop Now
Ole Cotton Tencel Shirt - Crocus Purple
Sold Out
Norse Projects → Shop Now
Leif Cotton Linen Polo - Greyish Blue
Sold Out
Norse Projects → Shop Now
Leif Cotton Linen Polo - Dark Navy
Sold Out

Quiet luxury is a recent name for something Up There has stocked since day one. Clothing that does not announce itself, made from materials worth the money, cut to last longer than a season.

In practice it means paying attention to things that are hard to see in a photograph. The weight of a wool. Whether a jacket is fully canvassed. Whether the denim was woven on a shuttle loom. Whether the maker still owns the factory.

The brands in this edit approach that from different directions. A.PRESSE rebuilds mid-century silhouettes with obsessive material sourcing. Margaret Howell has been doing restrained British tailoring for fifty years. Norse Projects works the Scandinavian side. What they share is a refusal to design for the feed.

Looking for something specific?

What does quiet luxury actually mean?

Clothing where the value sits in the material and the construction rather than in visible branding. In practice that means better cloth, better cutting and a longer wearable life, not a logo you are meant to recognise.

How do you build a wardrobe around this?

Start with outerwear and knitwear, where quality is most visible and the pieces last longest. Fill in with considered essentials rather than buying a full look at once.