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FREE EXPRESS SHIPPING | ORDERS +$300

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FREE EXPRESS SHIPPING | ORDERS +$300

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FREE EXPRESS SHIPPING | ORDERS +$300

ADIDAS ADIZERO EVO SL ATR BY UT x UTA | LIVE NOW

Quiet Luxury

Understated menswear built on material and construction rather than logos. A.PRESSE, Margaret Howell, Norse Projects, Lemaire-adjacent tailoring and more. Shop online and in store at UP THERE in Melbourne, Australia.

Norse Projects / Sale → Shop Now
Twill Sports Cap - White
$135 AUD $67.50 AUD
Norse Projects → Shop Now
Norse Projects x Paraboot The Ravn
$870 AUD
Norse Projects → Shop Now
Thiers x Norse Projects - Marron Suede
$735 AUD
A.PRESSE → Shop Now
No.37 Washed Wide Denim Pants - Indigo
$1,305 AUD
A.PRESSE → Shop Now
Vintage Zip Sweat Hoodie - Black
$850 AUD
A.PRESSE → Shop Now
Vintage Double V Sweatshirt - Black
Sold Out
MHL. → Shop Now
Basic Shirt - Cotton Off Black/Khaki Bold Stripe
Sold Out
A.PRESSE → Shop Now
Vintage US Army M-51 Field Pants - Black
$1,435 AUD
A.PRESSE → Shop Now
Vintage Half Zip Sweatshirt - Brown
$700 AUD
A.PRESSE → Shop Now
No.2 Washed Denim Pants - Indigo
$950 AUD
A.PRESSE → Shop Now
Vintage Zip Sweat Hoodie - Green
$850 AUD
Norse Projects → Shop Now
Standard Sweatshirt - Moss Green
Sold Out
Norse Projects → Shop Now
Leif Cotton Linen Polo - Greyish Blue
Sold Out
A.PRESSE → Shop Now
Washed Denim Wide Pants - One Wash
$760 AUD
A.PRESSE → Shop Now
Vintage Sweatshirt - Black
Sold Out
A.PRESSE → Shop Now
No.213 Denim Jacket - Indigo
Sold Out
A.PRESSE → Shop Now
Vintage Work Pants - Blue
Sold Out

Quiet luxury is a recent name for something Up There has stocked since day one. Clothing that does not announce itself, made from materials worth the money, cut to last longer than a season.

In practice it means paying attention to things that are hard to see in a photograph. The weight of a wool. Whether a jacket is fully canvassed. Whether the denim was woven on a shuttle loom. Whether the maker still owns the factory.

The brands in this edit approach that from different directions. A.PRESSE rebuilds mid-century silhouettes with obsessive material sourcing. Margaret Howell has been doing restrained British tailoring for fifty years. Norse Projects works the Scandinavian side. What they share is a refusal to design for the feed.

Looking for something specific?

What does quiet luxury actually mean?

Clothing where the value sits in the material and the construction rather than in visible branding. In practice that means better cloth, better cutting and a longer wearable life, not a logo you are meant to recognise.

How do you build a wardrobe around this?

Start with outerwear and knitwear, where quality is most visible and the pieces last longest. Fill in with considered essentials rather than buying a full look at once.