FREE DOMESTIC SHIPPING | ORDERS +$300

ASICS GEL-KAYANO 20 BY UP THERE | LIVE NOW

FREE DOMESTIC SHIPPING | ORDERS +$300

ASICS GEL-KAYANO 20 BY UP THERE | LIVE NOW

FREE DOMESTIC SHIPPING | ORDERS +$300

ASICS GEL-KAYANO 20 BY UP THERE | LIVE NOW

FREE DOMESTIC SHIPPING | ORDERS +$300

ASICS GEL-KAYANO 20 BY UP THERE | LIVE NOW

FREE DOMESTIC SHIPPING | ORDERS +$300

ASICS GEL-KAYANO 20 BY UP THERE | LIVE NOW

Quiet Luxury

Understated menswear built on material and construction rather than logos. A.PRESSE, Margaret Howell, Norse Projects, Lemaire-adjacent tailoring and more. Shop online and in store at UP THERE in Melbourne, Australia.

Norse Projects → Shop Now
Carsten Cotton Tencel Shirt - Mid Khaki
Sold Out
Norse Projects → Shop Now
Per Cotton Tencel Shorts - Dark Navy
Sold Out
Norse Projects → Shop Now
Simon Heavy T-Shirt x UP THERE - Walnut
$150 AUD
Norse Projects → Shop Now
Per Cotton Tencel Shorts - Spruce Green
Sold Out
Norse Projects → Shop Now
Simon Heavy T-Shirt x UP THERE - Blue Haze
$150 AUD
Norse Projects → Shop Now
Carsten Cotton Tencel Shirt - Dark Navy
Sold Out
Norse Projects → Shop Now
Leif Cotton Linen Polo - Kit White
Sold Out
Norse Projects → Shop Now
Standard Heavy Loose T-Shirt - Orion Blue
Sold Out
Norse Projects → Shop Now
Carsten Cotton Tencel Shirt - Marble White
Sold Out
Norse Projects → Shop Now
Silas Tech Poplin Shirt - Sediment Green
Sold Out
Norse Projects → Shop Now
Ole Cotton Tencel Shirt - Black Olive
Sold Out
Norse Projects → Shop Now
Johannes Pocket T-Shirt - Clay
Sold Out
Norse Projects / Sale → Shop Now
Standard Hoodie - Black
$375 AUD $262.50 AUD
Norse Projects → Shop Now
Ole Cotton Tencel Shirt - Crocus Purple
Sold Out

Quiet luxury is a recent name for something Up There has stocked since day one. Clothing that does not announce itself, made from materials worth the money, cut to last longer than a season.

In practice it means paying attention to things that are hard to see in a photograph. The weight of a wool. Whether a jacket is fully canvassed. Whether the denim was woven on a shuttle loom. Whether the maker still owns the factory.

The brands in this edit approach that from different directions. A.PRESSE rebuilds mid-century silhouettes with obsessive material sourcing. Margaret Howell has been doing restrained British tailoring for fifty years. Norse Projects works the Scandinavian side. What they share is a refusal to design for the feed.

Looking for something specific?

What does quiet luxury actually mean?

Clothing where the value sits in the material and the construction rather than in visible branding. In practice that means better cloth, better cutting and a longer wearable life, not a logo you are meant to recognise.

How do you build a wardrobe around this?

Start with outerwear and knitwear, where quality is most visible and the pieces last longest. Fill in with considered essentials rather than buying a full look at once.