With our new delivery of Nike Solo Swoosh, we decided to head down to the local court and ponder how a tiny symbol can have such a big impact...

Since the Blazer first hit the hardwood in ’72, the Swoosh has been synonymous with the basketball court. Whilst Nike’s sporting achievements are well-documented, it’s through the hearts of generations that the Swoosh has surpassed all others. Head to any court, any suburb, any street and you’ll see the Swoosh.

Such is the impact of the Swoosh, you’ll see it scribbled in the back of notebooks the world over — next to the infamous S whose mysterious origins span time immemorial.

The Swoosh is a corporate symbol yes, but it also represents a spirit of collective thought and hope — a community of dreamers. Since that very first sole was peeled out of Bill Bowerman’s waffle iron, Nike has had one thing in mind: chase the impossible.

It’s so powerful, that without any mention of sports or fame: you feel it. That solo Swoosh is all it takes to spark memories of Air Jordan sailing through the sky, of Michael Johnson’s golden spikes in Atlanta, of Cristiano Ronaldo defying physics and of Eliud Kipchoge doing what no person thought possible.

Abstracted from what it would come to represent, the Swoosh was nothing more than a stylised check mark. Phil Knight himself didn’t even particularly like it when Carolyn Davidson proposed it, but he trusted her. From the very beginning, the Swoosh was already underdog.

Through the pursuit of performance and achievement, Nike brought meaning to the Swoosh. In it’s own way, the Swoosh did exactly what it has come to represent — it became a symbol that reminds us that; with enough time, effort and support, you could Just Do It too...

Shop the latest Solo Swoosh selections from Nike in store and online now...

Shot At Underpark W/ Artwork By Reko Rennie