FREE DOMESTIC SHIPPING | ORDERS +$300

ASICS GEL-KAYANO 20 BY UP THERE | LIVE NOW

FREE DOMESTIC SHIPPING | ORDERS +$300

ASICS GEL-KAYANO 20 BY UP THERE | LIVE NOW

FREE DOMESTIC SHIPPING | ORDERS +$300

ASICS GEL-KAYANO 20 BY UP THERE | LIVE NOW

FREE DOMESTIC SHIPPING | ORDERS +$300

ASICS GEL-KAYANO 20 BY UP THERE | LIVE NOW

FREE DOMESTIC SHIPPING | ORDERS +$300

ASICS GEL-KAYANO 20 BY UP THERE | LIVE NOW

Norse Projects

Norse Projects has worked out of Copenhagen since 2004, building a Scandinavian take on considered essentials. Shop the Norse Projects collection online and in store at UP THERE in Melbourne, Australia.

Norse Projects → Shop Now
Standard Heavy Loose T-Shirt - Orion Blue
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Ole Cotton Tencel Shirt - Crocus Purple
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Ole Cotton Tencel Shirt - Black Olive
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Leif Cotton Linen Polo - Greyish Blue
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Leif Cotton Linen Polo - Dark Navy
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Marc Canvas Overshirt - Duck
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Ragnar Fine Broken Twill - Black
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Lukas Canvas - Duck
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Mads Poplin Stripe SS - Ecru
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Mads Travel Light Overshirt - Black Olive
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Ole Oversized Stripe SS Shirt - Moss Green
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Military Liner Jacket - Moss Green
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Military Liner Jacket - Dark Navy
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Jorn Double Face Overshirt - Dark Navy
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Hauge Recycled Nylon Swimmers - Fog Blue
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Sigfred Cashmere Sweater - Ecru
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Carsten Cotton Tencel Shirt - Marble White
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Carsten Cotton Tencel Shirt - Dark Navy
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Ruben Brushed Striple LS Polo - Elm
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Silas Tech Poplin Shirt - Sediment Green
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Rokkvi 7.0 Gore-Tex Jacket - Dark Navy
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Standard Chino - Sediment Green
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Osvald BD Twill Shirt - Oatmeal
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Leif Cotton Linen Polo - Kit White
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Hauge Printed Swimmers - Steel Blue
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Per Cotton Tencel Shorts - Spruce Green
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Per Cotton Tencel Shorts - Dark Navy
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Johannes Pocket T-Shirt - Clay
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Carsten Cotton Tencel Shirt - Mid Khaki
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Norse Projects started as a store in Copenhagen and grew into a label built on the same logic that drove the buy. Restrained colour, useful shapes, fabric chosen for how it wears rather than how it looks on a rail.

The FW26 range leans into the wider proportions that have reshaped menswear over the last few seasons. Washable wool pleated pants, a wide chino, heavier gauge knit sweaters and a reworked trench coat lead the collection.

The brand has taken cues from Auralee and MHL in recent seasons, moving further from its earlier streetwear adjacency and closer to something that sits comfortably alongside Japanese and British labels.

A potential Up There x Norse Projects collaboration is planned for this season.

Looking for something specific?

Where is Norse Projects from?

Copenhagen, Denmark. It began as a store in 2004 and grew into a label built on the same logic that drove the buy.

Does Norse Projects run true to size?

Broadly yes, on European sizing. The recent range is cut wider through the leg and body than earlier collections, so check measurements if you are used to the older fits.

What is washable wool?

Wool treated so it can be machine washed without felting or shrinking. Norse Projects uses it across its pleated pants, which makes tailored wool trousers practical for daily wear.

What are the Norse Projects FW26 hero pieces?

Washable wool pleated pants, the wide chino, heavier gauge knit sweaters and a reworked trench coat.

Is there an Up There x Norse Projects collaboration?

A collaborative capsule has run previously and a further release is planned for this season.