New Balance 990

When it comes to New Balance sneakers, the 990 series has been the mac daddy, top dog, pinnacle model for almost 50 years. In that time there's been many tweaks and innovations, but one thing has remained constant: price never mattered. From the first to the last, the 990 is about doing things to the max.

Since debuting in 1978, the "do what it takes" approach of the 99x shoe series has always created one of New Balance's most comfortable, highest quality shoes. The MADE in USA quality is at the core of the shoe's DNA, along with the luxurious grey suede construction which was designed as a way of hiding the dirt of New York streets.

Whether you're after one of the classic 990v1 silhouettes; the refinement of the 996, 997 or 998; or the post-modern dad shoe aesthetics of the 991, 992, 993, 990v3, 990v4, 990v5 or all-new 990v6 – Up There is the place to get a hold of them.