BTS on the Monokel × UP THERE Shoot

With our collaborative Monokel Apollo frames out in the wild, it's time to appreciate the work that went into our video campaign. Produced entirely in-house, it wasn't possible without the help of a whole host of people.

Shot over two seperate days, we filmed in a total of four different locations. Starting at our Flinders Lane store, we moved on to Hugo's Deli before a Swooping in the park lead things on to Fræk for a late-afternoon vino.

Those of you familiar will no-doubt recognise some faces from the campaign. In total we tapped nine of the UP THERE crew for cameo performances. This shoot also represents the final campaign to be shot by our in-house videographer Sam, who's been a massive part of our team since coming on-board full time two years ago—we'll miss you Sammy!