ASICS GEL-Lyte III × UP THERE
We’re happy to share our second collaboration with Japanese sportswear brand ASICS. Together we made exclusive edition of the GEL-LYTE™ III inspired by one of Australia's favourite birds.
Building off our first ASICS GT-II 'sense of place' theme we turned to nature again for more inspiration. This time we looked to one of the most iconic birds of Australia; the Kookaburra. The sound of a Kookaburra's laugh immediately transports any Australian back home, no matter how long you've been away. We used the colours of this scruffy larrikin to create a fun-loving concept that's reminiscent of the shoes which got us into sneakers decades ago.
We used plenty of premium materials along with archival-inspired patterns and details to fuse the Kookaburra's story with sneaker history. The result is a shoe rich with references that doesn't take itself too seriously.