Puma

Founded by Rudolf Dassler, Puma has been a brand focussed on competition since it's inception. Rudy and his brother to Adi both founded their own sports companies, with Rudy's Puma going head-to-head with his brother's brand adidas. The two's bitter rivalry powered the Puma company to strive for nothing but excellence.

Through the decades Puma has been at the forefront of sports and culture thanks to silhouettes like the Clyde and Suede dominating hip-hop in the '80s, innovative ideas like the RS Computer and athletes across everything from running to tennis and basketball choosing the iconic cat for competition.