28.11.22

Cotton Canvas – Uxe Mentale by Gustavo Eandi

A counter-culture inspired brand, born from the mind of designer extraordinaire Gustavo Eandi.
Up There Store - Uxe Mentale by Gustavo Eandi
Up There Store - Uxe Mentale by Gustavo Eandi
Up There Store - Uxe Mentale by Gustavo Eandi
Up There Store - Uxe Mentale by Gustavo Eandi
Up There Store - Uxe Mentale by Gustavo Eandi
Up There Store - Uxe Mentale by Gustavo Eandi

T-shirts can provide an effective canvas for disruptive design – a concept no more prevalent than throughout the 1990s. Subversive messaging can act as a code of sorts, helping to identify those sympathetic to the cause. As the tentacles of capitalism continue to reach into anything of cultural value, graphic tees impactfulness has been eroded, but they can still be effective.

Through Uxe Mentale, Argentinian artist Gustavo Eandi communicates his artistic vision whilst creating a living and breathing archive of sorts. The influence of Gustavo Eandi's work is inescapable. Indeed Eandi is in a way "you favourite designer's favourite designer". Through his own brand, Eandi maintains ownership over his creation – something not afforded to his catalogue of work with brands Braindead, Stussy, OAMC and Domestik or musicians like MF Doom and Tame Impala.

Founded in partnership with Lite Year, Uxe Mentale allows Eandi to harness his love of '90s counter-culture design. Everything is manufactured in the USA and finished to the same high standards we've come to expect from Lite Year. Eandi handles the graphic elements with aplomb, using referencing Thrasher, Transworld, Tres60 Skate, and other skate-centric advertisements through his own artistic lens.

With Uxe Mentale we're provided with a wearable version of Gustavo Eandi's designs, allowing access to the work of an artist who has influenced so many established and aspiring designers.

Up There Store - Uxe Mentale by Gustavo Eandi
Up There Store - Uxe Mentale by Gustavo Eandi
Up There Store - Uxe Mentale by Gustavo Eandi