About Last Night: adidas for Her

Last week UP THERE partnered with adidas to host a special women’s dedicated event at the store’s Flinders Lane location. Created by her, for her, not only was the event an incredible night of interactivity, it was also an epic celebration of women in the space and the burgeoning women’s sneaker market.

Kicking off the night, guests were gifted an epic goodie bag which included a complimentary pair of adidas sneakers, skincare from ByKatia as well as fragrance samples from Mihan Aromatics.

Once guests had an initial chance to mingle and grab themselves a glass of wine provided by Werkstatt Wines and Allevare, they were wrangled in for a styling session led by Jade Leung, who provided expert insight on how to flex the latest women’s adidas silhouettes including the Japan and Taekwondo.

In addition to nibbling on the charcuterie provided by Carlton’s own Florian Eatery, the rest of the night saw guests get stuck into the activities available on the night, including a customisation station where people were welcome to bling up their sneakers with lace ribbons and charms. There was also a mobile nail art station facilitated by ByBalenci, alongside the night being soundtracked by $ooky Lala and SAL.

Photography by Bella Loke.