Norse Relaxed Denim - Vintage Indigo

When thinking about denim, we all immediately jump to the one country known for perfecting the art of selvedge indigo-dyed cotton twill: Japan. Norse have definitely worked with Japanese mills before but for these jeans they went to another country better known for their high-fashion prowess: Italy.

So why Italy? Well the Italians do have a storied history with denim, but more as a fashion item. Italian jeans from fashion labels were the item de rigueur a few decades ago, before Japan really took-over. Now, Italy still makes denim but for Norse the appeal was different...

The denim and all trims are Italian-made, with strict attention to environmental impact. Denim is actually an incredibly resource-intensive fabric and making jeans requires tens of thousands of litres of water, especially when we're talking about washed finishes. On these jeans minimal water and energy are used, with a special no-impact process requiring no synthetic chemicals to make or finish the rivets and buttons.

All purchases are made in AUD, other currency rates shown should only be used as an estimate. Prices include GST for Australian orders and will be removed in checkout for international orders. We ship worldwide; please continue to the checkout for exact shipping rates!

Please take the time to read and agree to the terms and conditions of Up There for online purchases. If you are unclear or unsure about anything, please contact us before placing an order. We are always happy to help with your queries. […]