Since launching their inaugural collection back in 2004 Danish purveyors of cool, Norse Projects, have gone from strength to strength. With regular collaborations featuring artists such as James Jarvis & Todd James as well as world renowned brands including Vans, New Balance, United Arrows, Suicoke & more, they have always managed to stay true to the Scandinavian design aesthetic that underpins the entire brand. Incorporating clean lines and beautiful materials with minimal fuss and classy detailing. Their inspirations come from not just their Nordic homeland, but also classic workwear and military silhouettes. The quality speaks for itself, with all clothing produced in Europe from premium materials. As well as their now massive clothing collection, Norse's accessories are celebrated as some of the best in the industry.

Continuing Their reign as one of menswear’s most trusted curators of timeless staples. The new collection recalls some of their classic silhouettes such as the Thor mac coat, which is now updated with highly-detailed finishes and details. Other products in the range include a mix of light sweaters and trousers, as well as a re-stock of the classically versatile Niels basic T-shirts and Anton Oxford shirts in crispy cotton, all of which follow a reasonably classic and very ’Norse' colour story, with a few fun pops of colour thrown in for good measure. Multiple shades of greens run throughout the collection, alongside fusion pink and charcoal, complemented by tones of misted yellow, pale blue and marginal blue. All are given the luxurious touches the brand is known for, so expect premium fabrics, clean lines and easy to wear, well made basics. The collection features some quality layering pieces, ideal for Melbourne’s often temperamental climate, from the heavier weighted Godfred Long sleeved Tees, to thinner Vorm Mercerised Sweats all of which can be finished off with the aforementioned, classically tailored, Thor mac coat in a timeless shade of Navy.

Norse Project’s spring summer 2017 delivery is now available both in-store at our 1/15 Mckillop Street location, as well as online.

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Norse Projects SS17 Preview

1/21/2017 1:45 PM

Norse Projects have delivered their latest pieces for the spring summer 2017 season. Continuing Their reign as one of menswear’s trusted purveyors of timeless staples. The new collection recalls some of their classic silhouettes such as the Thor mac coat, which is now updated with highly-detailed finishes and details. Other products in the range include a mix of light sweaters and trousers, as well as a re-stock of the classically versatile Niels Basic T-shirts and Anton Oxford shirts in crispy cotton. Multiple shades of greens run throughout the collection, alongside fusion pink and charcoal, complemented by tones of misted yellow, pale blue and marginal blue. All are given the luxurious touches the brand is known for, so expect premium fabrics, clean lines and easy to wear, well made basics.

Read More