We’ve come together with New Balance Australia to commemorate 20 years of the 999 with the ‘99X Museum’. The museum itself will pick apart the entirety of New Balance’s 99X series with a historical archive from 990 to 999 and in-depth photographic retrospective. The 99X Museum starts from Saturday July 2nd at our 15 McKillop Street location with the MRL999 Re-Engineered releasing the same day. The retrospective has also been captured in a commemorative book that will be released alongside the museum and be available for those that attend the museum.
In the five months leading up to the launch of the MRL999AG, the latest in New Balance’s historic 99X series, we have been putting together one of the most extensive collections of New Balance shoes for a museum display at our store in Melbourne, Australia. The idea was pretty simple: to show the evolution of the 99X series, not just to the committed sneaker collector, but everyone interested in brilliant and timeless design.
This collection of shoes isn’t just any old collection of New Balance. It is very specific. As a store we are very passionate about the 99X series. Spanning the better part of four decades, the line is by far our favorite from New Balance’s extensive archive. We love it because it has evolved and developed and is still as striking today as it was in 1982, when the 990 first launched in the USA. There is something to be said for objects and design that can still be treasured after so long, and we can’t wait to share this collection with you all.
The 99X Museum starts July 2nd at Up There Store, 15 McKillop Street, Melbourne, Victoria, 3000.Read More